Media houses
Media houses today are facing an increasing need for effective multi channel production and delivery of information in new formats to new markets and consumer groups.
Tieto Cross Media Management solutions support you with multi channel management and supply an open cross platform system where you are able to use any combination of server and client platforms.
Over 400 European newspapers and magazines are produced with the help of IT solutions from Tieto. For many media companies advertising revenue is one of the most vital aspects of their operations.
This is certainly the case for one of Sweden’s largest media consultancies, MittMedia. They use Tieto’s advertising system, “Cross-advertising”, to enable advertisers to reach their different target groups in various ways.
”None of us have all the answers to what the future holds for the advertising business but together we are continuously working to improve our solution for managing the business of advertising."
Jan-Olof Strandberg, Strategic business developer, MittMedia
MittMedia publishes 17 magazines and reaches 700,000 readers daily with advertisements in paper magazines, internet magazines and mobile news services.
» Download Tieto's Casebook for Media houses (brochure, pdf)
