Digital media solutions

The telecom industry is being challenged in its foundation. Until now, technology has driven innovations, business models and service development. The development is now driven by consumers changing their communication behaviour and media consumption.

Today’s teenagers are digital natives who live their life connected to friends and services via blogs, communities, and online games. They  expect anything, anywhere, anytime, on any device, instant, intuitive, and personalized. For free!

Platforms such as web, mobile, IPTV, and car navigation systems, enable personalized services and targeted advertising which meet the preferences and the real-time needs of the the end-user unlike traditional mass advertising. The advertiser is ready to pay more for the targeted ad space.

And the revenues come from two sides – the users and the advertisers. A dynamic customer profile database will allow you also to take a step beyond advertising – becoming a multisided marketplace where also other kind of sellers and buyers can meet.

Tieto offer services and solutions in this emerging digital services eco-system in the following three areas.

Interactive consumer services

Do you want to create and launch attractive interactive consumer services rapidly on the market? Do you want to increase your revenues and compete with free web 2.0 services? Tieto have the solutions that help you to analyse, implement and manage the consumer and situation based digital service production chain from concept to live service.

• Integrated quadruple play services
• Communities and interactivity
• Next generation TV and video
• Content partner management
• Digital advertising

With our profound understanding of the opportunities offered by new technology, Tieto can help you to tap into advertising revenues with the best available high value-added solutions and IT services on the market.

Tieto advertising solutions are currently used by more than 150 media companies and operators to manage their advertising across multiple channels.

>> Read more about Tietos digital advertising solution

User intelligence & personalization

Are you an operator or a digital service provider and want to aggregate and benefit from your customer, subscriber and end-user data? Is the data stored in disconnected databases such as CDR:s, CRM, survey, e-mail, chat, browsing, ad responses, downloading and browsing patterns? Do you want to provide a better user experience? Do you feel that Social Network Analysis is a technical challenge?

Tieto has an ethical and law-compliant solution providing simple and actionable results, enabling a more personal and profiled user experience.

• Automatic profiling of content and user’s interests
• Enhanced targeting – contextual, behavioural, location, social network...
• Service personalization
• Social networks analysis
• Audience measurement and segmentation

Why Tieto?

We are a key enabler in the digital services eco-system with vast industry know-how and the network to make it happen. Use our strengths, capabilities, broad experience and relationships as leverage for delivering and managing innovative digital media solutions and customer services.

We help our customers to position themselves in the new eco-system. Since we work with media companies, operators, mobile device manufacturers, network equipment providers, our ability to integrate knowledge, content, technology and services is undisputed.

We can help you to:

• Gain competitive advantage through our extensive experience in multiple converging business segments
• Innovate services that help build loyalty among consumers
• Seamlessly integrate new digital media services to your existing infrastructure
• Tap new revenue streams by providing targeted and interactive advertising in your services
• Reduce risks by choosing a trusted partner with a long track record within telecom and media