Do you want to watch internet videos on your TV?
With Tieto as a selected development partner in the Nordic region, a leading Electronics company has rolled out a Connected TV concept.
The Connected TV concept enables customers to find and enjoy Internet videos and other services directly on their TV screens, without the need for a dedicated IPTV network or extra TV boxes in the home. TV viewing habits have changed over the last few years. Today TV programs can be viewed via computers instead of the traditional TV set.
Almost all media companies offer Web-TV in large or small scale. Two successful examples are the BBC with its iPlayer and Swedish Television with SVT Play. Now it’s time for the next step – to bring Web TV back to bigger TV screens in the living room again with TV experience in terms of quality.
OTT TV brings Internet video content to the TV screen
The Tieto offering includes advisory services, implementation services and application management of OTT TV (Over the Top TV) solutions. OTT TV delivers Internet video content to TV sets over the open Internet but with a TV quality experience.
In addition to the OTT TV services, the Internet connected TVs open up a number of possibilities, and Tieto can help its customers by either adopting existing services or by creating new ones.
”With Tieto as a development partner we know that we get the right people, competence and experience in the area of Next Generation TV."
Leading electronics company
Important user experience issues to be considered
The user experience should not be disturbed by interrupted movies or freezing screens. The video quality issues are addressed by using adaptive streaming that makes it possible to deliver video with the best possible quality dependent on available bandwidth and terminal capabilities.
Accessing the Internet on the TV set in the living room creates special requirements for the user interface compared with using a PC. With a relaxed user on a sofa 10-feet away from the screen you cannot have too much (or too small) text on the screen, icons must be large enough and easily navigated with up-down-left-right buttons.
Results in brief
- Fast time to market
- Great user experience
